Traditional marketing speaks to the conscious mind. Sotena engineers experiences that reach deeper, creating perceptions that feel like discoveries, rather than persuasion.
Principles We Build With
Integrity
We don’t cut corners or overpromise. If we say we’ll do it, we strive to do it right. Our reputation is built on alignment, between our word, our work, and your outcomes.
Systems Thinking
Everything we do is engineered with leverage in mind. Whether it’s your brand, backend, or user flow, if it doesn’t systemize growth, we rethink it.
Clarity
Every great system starts with clear thinking. We reduce noise, audit what's essential, and deliver solutions that actually move the needle.
At the core, our mission is to create a culture where businesses prioritize human wellbeing, while building sustainable revenue engines powered by innovation, clarity, and empowerment.
Yervand Setoyan
Founder of Sotena
From Hidden to Iconic
Chaos
Clarity
Every brand we elevate starts with the same thing: deep understanding. That’s how we shape strategies that aren’t just beautiful. They’re built to resonate, move, and impact.
We start by listening. Through audits, interviews, and data mapping, we uncover the real problem behind the symptoms and isolate what’s holding your brand back.
2
Strategy
From insight to blueprint. We architect the entire digital ecosystem, positioning, brand voice, structure, and systems, all to align with your highest-value opportunities.
3
Execution & Testing
We build, deploy, and refine. From high-converting websites to automations and media, everything we create is from the intention to perform, adapt, and grow with you.
